Search engine optimization (SEO) is exactly what it sounds like: the optimization of a website by search engine crawlers. Search engine crawlers process search results by using a variety of methods, including scanning your website for keywords that match a user's search. For example, a site for a flower shop with excellent SEO will make it so that searching "flowers for sale" will give you flower store results, with their site being in the first few search results. When your website is optimized for search engine crawlers, it can positively affect your page ranking and even get your website to be the first website listed in a user's search result, which has been known to rapidly boost sales and clientele.

One end goal: dominate your niche. Quick, easy, and simple as that. No exceptions.

Prices for SEO depend on your maintenance plan, with plans like Professional+ playing a significant role throughout the web development industry.